According to the legislation of Ukraine, only a registered trademark gives the exclusive right to its owner:
- give permission to use your trademark to third parties;
- prohibit unauthorized use by third parties of the same or similar trademark;
- get a domain name in the .UA zone (for a word or combined trademark).
Thus, trademark registration will allow its owner to officially enter into a license agreement for the use of the trademark and to receive remuneration (royalties) under the contract or to apply to the court/law enforcement authorities in case of violation of trademark rights by third parties.
At the same time, a registered trademark has other advantages:
- only in relation to a registered trademark, you can put the ® symbol, which means that this trademark has been granted legal protection by the state;
- the registered trademark becomes a kind of guarantee of the quality of the manufactured products and increases the trust in it on the part of consumers;
- only a registered trademark can be the object of property valuation and the subject of an agreement on the transfer (purchase-sale) of rights to it;
- a registered trademark can be a contribution to the authorized capital of the company, its intangible asset, credited to the balance sheet (and accordingly, which increases the value of the company).