Natalya Vadimivna Lemeshchuk, who is the managing partner of the patent law firm “LEX INTELZ”, on July 21, 2021, held a lecture on the topic: “Protection against unfair competition in Ukraine.”
The lecture was held as part of the project “Cross-cultural communications in the professional sphere” of the Faculty of Economics and Law of Odesa National University. This international internship program has already been held three times; this year it was organized jointly with the “Аdilet” Higher School of Law of the Caspian University (Almaty) for teachers from Kazakhstan.
During the lecture, the issues of legal regulation of violations of the rules of fair business conduct were covered, including international treaties that are in force both in Ukraine and in the Republic of Kazakhstan (for example, the Paris Convention on the Protection of Industrial Property, the TRIPS Agreement), procedures for applying to the authorities of the Antimonopoly Committee of Ukraine with a statement on violations of legislation on protection against unfair competition, problematic issues arising in the process of law enforcement.
Natalya Lemeshchuk paid special attention to unfair competition in the field of intellectual property: improper use of business reputation, namely, the use of trademarks, brand names, advertising materials, design of product packaging without the consent of their owner (company or entrepreneur), which has priority; copying the appearance of goods of other manufacturers, which leads to mixing their activities with the activities of violators. Due to such illegal use of markings, copying of the appearance of products, violators receive an unjustified benefit, reaping the fruits of the efforts of those companies that have invested a lot of time, labor and money in their popularity, good name and good quality.
During the lecture, practical cases of unfair competition were also analyzed, in which the Patent Law Firm “LEX INTELZ” protected the rights of its clients from such violations and appealed in their interests both to the Antimonopoly Committee and to the commercial courts of Ukraine.