Switzerland’s Federal Institute of Intellectual Property applied to the court to prevent the Jagermeister logo from being used on products other than alcohol bottles and objects. The Institute justified such restrictions by the fact that the image of the logo offends the religious preferences of some consumers.
The deer and the cross between its horns, depicted on the Jagermeister logo, are related to the story of St. Hubert, who lived in the eighth century. He was an avid hunter, and as a result often neglected his religious duties. Once, while hunting, a deer with a cross between its horns appeared in front of him, and a voice told Saint Hubert to return to his duties.
However, the Federal Administrative Court in St. Gallen rejected this appeal. Despite the fact that the history of the logo is indeed based on an ancient Christian tale, today the average consumer definitely associates the image with Jagermeister products. According to the Swiss judges, the active use of this image by the Jagermeister company subsequently weakened its religious character, and therefore such an image cannot offend anyone.
Thus, Jagermeister can use its logo in Switzerland not only for alcoholic beverages and clothing, but also for any advertising activity and products, as well as for cosmetics, mobile devices and telecommunications services.
Source: https://www.swissinfo.ch/